How AI will change communication

January 21, 2021, TU Ilmenau

We often experience AI in the products we use day to day, but how is AI influencing the way we communicate? In this lecture, we take a deep dive into automated tools used in the PR practice, change of work process, and social change. 
Online lecture for BA students from the Technical University in Ilmenau.

The role of communications in the economic rebound

September 2020

It was a great experience virtually becoming part of the Global Alliance for Public Relations and Communication Management latest international project and sharing my vision about the role of the Public Relations profession after the pandemic. As a communicator with over 15 years of background in PR and marketing comms, I am very inspired by the approaches painted by my colleagues from Germany, Italy, Poland, Portugal. Special thanks to Christina Kahlert from DPRG and Claire Moutafian from COM-ENT making this project happen! Watch the first video part of the series here

HIP Webinar: Skill up for the future

April 25, 2020

Is your job at risk to disappear or drastically change in the next years due to Digitalization? 

With their experience in new technologies and new ways of working, as well as their spirit for continuous learning, Elaye MeydaniViviana Silva , Frederique Thiriet-Smith, and I introduced key facts about the Future of Work and guide the participants in the creation of your Reskilling and Upskilling roadmap. 

Science conference "Media and communication"

December 3, 2019, Sofia

Extra milestone. My first paper presentation was at the science conference „Media and communication“earlier this week. I participated together with 30 other researchers and had the privilege to present the current findings of my Ph.D. study and to announce the next stages planned for 2020. Thank you for your support on the research design, Andreas Schwarz. Next year I will enter the most important phase – my fieldwork and compiling all data and results. A great journey worth it!

Digital communications module in Sofia University

November 2019, Sofia

Acting for the future! Communication of science and inspiration - these are the keywords that describe the past days spent with students from the university with the richest history in my home country Bulgaria - Sofia University. Working at complete speed with the Communication Management students with whom we were engaged in communication strategy and digital content topics. Thank you for the full room, questions, curiosity, and creativity!

B2B partnerships through digital marketing

November 12, Sofia, Bulgaria

On the invitation of the Bulgarian Chamber of Commerce and Industry, I will be one of the speakers at a workshop on digital marketing in the b2b area at Sofia in November. The workshop with a practical focus, during which experienced marketers and communicators will introduce you to new marketing tools, applications and ways to use digital products. The purpose of the workshop is to help owners, marketing executives, brand managers, and assistants to create and manage their advertising and marketing campaigns more easily and effectively.

Find more here.  

Interview in "The woman is..." magazine

October 2019, Bulgaria

It was an honor for me at the request of the magazine for the second continuous year to be among 33 outstanding businesswomen, each of whom grows on accomplishments and draws new lines of success. In the interview this time we talk about the new generation of females in business, whether success is due to luck, how technology is changing the market and other exciting topics. Thanks to Ventsislav Savov for the invitation and good collaboration and to Julian Donov for the professional photos. Full interview here.

HIP Carousel 2019: Female Leadership

October 19, Heidelberg, Germany

The HIP Carousel is a one-day event held in English for and by professional women, where we come together to promote our businesses and boost our careers. Under the umbrella of the Frauenwirtschaftstage, it’s always a warm, fun, professional event that allows us to showcase the variety of talent in the region, gain new insight from talks and panel sessions, take part in workshops, learn from each other and forge new connections.

Running against cancer with HIP`s team

July 5, Heidelberg, Germany

On July 5, 2019, it will be the eighth "NCT-Running Against Cancer" event. Everyone can participate, everyone can help. Three different routes are offered: round run, 10 km run, and half marathon. All donations will benefit innovative research projects at NCT. I will have the pleasure to join the event for a third year as part of the Heidelberg International Professional Women`s Forum. If you want to support HIP and the cause, please find more information here.

12th Central and Eastern European Communication and Media Conference

June 19 - 21, Sofia, Bulgaria

The conference is organised by the Faculty of Journalism and Mass Communication of the Sofia University "St. Kliment Ohridski". My presentation will be held on 21 June in the conference panel "Digital Impact on the Communication Landscape: Corporate Perspective" on the topic "Latest methods to measure the effectiveness of digital campaigns in the software industry".

Lecturing in the Technical University in Ilmenau

April - June 2019, Ilmenau, Germany

As part of my Erasmus+ Ph.D exchange I had the pleasure to give lectures in English at the Technical University in Ilmenau, Germany, to Bachelor students in the Media and Communication Faculty. The topic of the practical course was "Communication in the Era of Digital Transformation".

European Communication Convention 2017

March 22, 2017, Munich, Germany

The importance of social media is dramatically growing, even in the public relations industry.  With qualified software, it's simple to understand the major demographics and patterns of customer behavior. 
However, the more social media become important, the more professional communicators should know the different characteristics of the different tools and how they can be optimized.


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