Manuela Toteva is an experienced marketing and communications professional with over two decades of experience. During this period, she has managed multiple international projects for companies in the software industry, metals, banking and finance, and consumer goods. She has passed the strategic communications program at the Chartered Institute of Public Relations and has a master’s degree in industrial management. Her doctoral research was about effective b2b communication in a digital environment. Dr. Toteva is a university lecturer on Strategic Communications, Digital Marketing, and Intercultural Communication.