Looking for the next
opportunity
to make a change.
The digital way.

Over 15 years of experience in the communications industry. During this period, I have managed projects for companies in the software industry, metals, banking and finance, retail, and NGO organizations in Eastern Europe, Germany, the US, and the UK.

I graduated strategic communications program at the Chartered Institute of Public Relations (London) and Industrial Management at UCTM (Sofia). At present, I am engaged with marketing consultancy and research in the field of effective online communication as a Ph.D. candidate. University lecturer and guest speaker on strategic communications and digital media.  Member of Deutsche Public Relations Gesellschaft and Heidelberg International Professional Women`s Forum. 

Strategic Communications  Digital Marketing 
Social Media 

 Academic Speaking   Writing

Event Management 

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Inspired by technology, science, and the future of work

As stated in the European Communication Monitor the digitalization and evolution of social media are subjects of strategic importance to the communications profession because of their transformative impact on society, business, organizations, and people. Managing online communication activities and stakeholder and community engagement is becoming a necessary responsibility of every organization. The online dissemination of fake news directly threatens its reputation, has ethical consequences, and leads to the implementation of crisis communications. I am committed to research and integration of digital tools in strategic planning to achieve communication goals and solve communication problems.

Career storyline

July 2017 - to date

December 2010 - February 2017

November 2007 - December 2010

June 2006 - June 2007

Digital Marketing Projects in the Software Industry

Global marketing projects management; working with multiple regions: North America, APJ, EMEA.
Acting as a trusted advisor who partners with key industry
marketing areas to develop content and manage relationships,
leveraging all applicable expert and agency resources.
Ensuring all marketing content aligns with the brand
strategy and buyer journey.

Broad brand knowledge especially in content marketing and
content strategy - consult/advise on content deliverables,
content, and channel strategy as well as in analytics and
measurement of success.

Head of Corporate Communications • Aurubis (Pirdop plant)

Managing executive visibility programs for C-Suite

leadership for the global brand(s).

Developing and implementing internal and external

communications programs, client communications, and
reputation management in a matrix, multi-national
corporate environment.
Managing the performance and development of the team
members, inspiring success and creating an inclusive
environment.
Strong experience in working with national and
international media, with a strong network across the
region.

Events and CSR Projects • Corporate Communications • Eurobank EFG

Corporate Communications Expert • METRO Cash&Carry (Bulgaria)