Manuela Toteva is an experienced marketing and communications professional with over 15 years of experience. During this period, she has managed multiple international projects for companies in the software industry, metals, banking and finance, and wholesale. She has passed the strategic communications program at the Chartered Institute of Public Relations and has a master’s degree in industrial management. Her doctoral research was about effective b2b communication in a digital environment. Dr. Toteva is a university lecturer and guest speaker on strategic communications and digital media. She is a member of Deutsche Public Relations Gesellschaft and Heidelberg International Professional Women`s Forum.