Manuela Toteva has been in communications for seventeen years. During this period, she has managed several projects for international companies from various industries: software, metals, banking, retail, etc.
Graduated strategic communications program at the Chartered Institute of Public Relations (CIPR), London, and holds a Master's degree in Industrial Management from the University for Chemical Technology and Metallurgy in Sofia. At present, she is engaged with research in the field of digitization as a Ph.D. candidate in Effective Communications in the Online Environment.
Currently lecturing on communication management and digital marketing at the Sofia University "St. Kliment Ohridski" and Technical University - Ilmenau.
Member of Union of Bulgarian Journalists, Deutsche Public Relations Gesellschaft e. V. (DPRG) and Heidelberg International Professional Women`s Forum (HIP).
Chair of Bulgarian Public Relations Association for 2017.
HIP WEBINAR: SKILL UP FOR THE FUTURE
April 25, 2020
Is your job at risk to disappear or drastically change in the next years due to Digitalization? Come to this webinar to find out and get prepared for the transformation taking place in the professional environment.
With their experience in new technologies and new ways of working, as well as their spirit for continuous learning, Elaye Meydani, Viviana Silva , Frederique Thiriet-Smith and myself will introduce key facts about the Future of Work and will guide you in the creation of your Reskilling and Upskilling roadmap. Find more on https://www.hipwf.com/events/skill-up-for-the-future/.
SCIENCE CONFERENCE "MEDIA AND COMMUNICATION"
December 3, 2019, Sofia
Extra milestone. My first paper presentation was at the science conference „Media and communication“earlier this week. I participated together with 30 other researchers and had the privilege to present the current findings of my Ph.D. study and to announce the next stages planned for 2020. Thank you for your support on the research design, Andreas Schwarz. Next year I will enter the most important phase – my fieldwork and compiling all data and results. A great journey worth it!
DIGITAL COMMUNICATIONS MODULE IN SOFIA UNIVERSITY
November 2019, Sofia
Acting for the future! Communication of science and inspiration - these are the keywords that describe the past days spent with students from the university with the richest history in my home country Bulgaria - Sofia University. Working at complete speed with the Communication Management students with whom we were engaged in communication strategy and digital content topics. Thank you for the full room, questions, curiosity, and creativity!
B2B PARTNERSHIPS THROUGH DIGITAL MARKETING
November 12, Sofia, Bulgaria
On the invitation of the Bulgarian Chamber of Commerce and Industry, I will be one of the speakers at a workshop on digital marketing in the b2b area at Sofia in November. The workshop with a practical focus, during which experienced marketers and communicators will introduce you to new marketing tools, applications and ways to use digital products. The purpose of the workshop is to help owners, marketing executives, brand managers, and assistants to create and manage their advertising and marketing campaigns more easily and effectively.
Find more here.
INTERVIEW IN "THE WOMAN IS..." MAGAZINE
October 2019, Bulgaria
It was an honor for me at the request of the magazine for the second continuous year to be among 33 outstanding businesswomen, each of whom grows on accomplishments and draws new lines of success. In the interview this time we talk about the new generation of females in business, whether success is due to luck, how technology is changing the market and other exciting topics. Thanks to Ventsislav Savov for the invitation and good collaboration and to Julian Donov for the professional photos. Full interview here.
HIP CAROUSEL 2019: FEMALE LEADERSHIP
October 19, Heidelberg, Germany
The HIP Carousel is a one-day event held in English for and by professional women, where we come together to promote our businesses and boost our careers. Under the umbrella of the Frauenwirtschaftstage, it’s always a warm, fun, professional event that allows us to showcase the variety of talent in the region, gain new insight from talks and panel sessions, take part in workshops, learn from each other and forge new connections.
RUNNING AGAINST CANCER WITH HIP`S TEAM
July 5, Heidelberg, Germany
On July 5, 2019, it will be the eighth "NCT-Running Against Cancer" event. Everyone can participate, everyone can help. Three different routes are offered: round run, 10 km run, and half marathon. All donations will benefit innovative research projects at NCT. I will have the pleasure to join the event for a third year as part of the Heidelberg International Professional Women`s Forum. If you want to support HIP and the cause, please find more information here.
12TH CENTRAL AND EASTERN EUROPEAN COMMUNICATION AND MEDIA CONFERENCE
June 19 - 21, Sofia, Bulgaria
The conference is organised by the Faculty of Journalism and Mass Communication of the Sofia University "St. Kliment Ohridski". My presentation will be held on 21 June in the conference panel "Digital Impact on the Communication Landscape: Corporate Perspective" on the topic "Latest methods to measure the effectiveness of digital campaigns in the software industry".
LECTURING IN THE TECHNICAL UNIVERSITY IN ILMENAU
April - June 2019, Ilmenau, Germany
As part of my Erasmus+ Ph.D exchange I had the pleasure to give lectures in English at the Technical University in Ilmenau, Germany, to Bachelor students in the Media and Communication Faculty. The topic of the practical course was "Communication in the Era of Digital Transformation".
EUROPEAN COMMUNICATION CONVENTION 2017
March 22, 2017, Munich, Germany
The importance of social media is dramatically growing, even in the public relations industry. With qualified software, it's simple to understand the major demographics and patterns of customer behavior.
However, the more social media become important, the more professional communicators should know the different characteristics of the different tools and how they can be optimized.
CORPORATE EXPERIENCE AND CONSULTANCY PROJECTS
Ideal Standard - Vidima
KFM (Karol-Fernandez Meat)
Schiller International University
Chartered Institute of Public Relations
Heidelberg International Professional Women`s Forum
Bulgarian Chamber of Commerce and Industry
Bulgarian Public Relations Association
FUNCTIONS OF DIGITALISATION IN COMMUNICATION 4.0
Rhetoric and Communication. A Peer Reviewed Scientific Journal – ISSN 1314-4464
The article explores trends in measuring the effectiveness of digital campaigns of global corporate structures by evaluating current analytical tools. A definition of a digital campaign and the conditions under which it performs are proposed. The article is based on theoretical sources from the past decade.
COMMUNICATION 4.0 - EFFECTIVE DIGITALIZATION
Economy Magazine, January 2019
Why is the global corporate elite interested in topics such as "the importance of content marketing in the digital economy" and "how do we increase customer engagement and customer loyalty?" Isn't the big question more about the direction in which the business undergoes change, does it force companies in industries operating on different markets to rewrite their principles of communication and how much this process is managed by the customer.
ROLE MODEL: MANUELA TOTEVA
Manager Magazine, November 2018
Interview in the special edition of Manager magazine "The woman is..." for female leaders in Bulgaria.
BULGARIAN PR ASSOCIATION ELECTS CHAIRWOMAN
Communication Director, January 2017
The newly elected President of the Bulgarian PR Society is a communication professional with over 15 years’ experience in private sector and strategic planning. Key priorities during her presidency are launching a dialogue on the subject of the strategic role of the PR profession in the corporate structure and renewal of partnerships with international professional organizations.