Manuela Toteva has been in communications for seventeen years. During this period, she has managed several projects for international companies from various industries: software, metals, banking, retail, etc.
Graduated strategic communications program at the Chartered Institute of Public Relations (CIPR), London, and holds a Master's degree in Industrial Management from the University for Chemical Technology and Metallurgy in Sofia. At present, she is engaged with research in the field of digitization as a Ph.D. candidate in Effective Communications in the Online Environment.
Currently lecturing on communication management and digital marketing at the Sofia University "St. Kliment Ohridski" and Technical University - Ilmenau.
Member of Deutsche Public Relations Gesellschaft e. V. (DPRG) and Heidelberg International Professional Women`s Forum (HIP).
Chair of Bulgarian Public Relations Association for 2017.
PORTFOLIO OF WORK
Proven track of projects for the below-listed brands in the area of strategic communication; digital campaigns; employee engagement;
change management; corporate responsibility, relationship building, and fundraising; event management; media relations; crisis communications, etc.
Ideal Standard - Vidima
KFM (Karol-Fernandez Meat)
Schiller International University
Chartered Institute of Public Relations
Heidelberg International Professional Women`s Forum
Bulgarian Chamber of Commerce and Industry
Bulgarian Public Relations Association
Press articles and academic publications
FUNCTIONS OF DIGITALISATION IN COMMUNICATION 4.0
Rhetoric and Communication. A Peer Reviewed Scientific Journal – ISSN 1314-4464
The article explores trends in measuring the effectiveness of digital campaigns of global corporate structures by evaluating current analytical tools. A definition of a digital campaign and the conditions under which it performs are proposed. The article is based on theoretical sources from the past decade.
COMMUNICATION 4.0 - EFFECTIVE DIGITALIZATION
Economy Magazine, January 2019
Why is the global corporate elite interested in topics such as "the importance of content marketing in the digital economy" and "how do we increase customer engagement and customer loyalty?" Isn't the big question more about the direction in which the business undergoes change, does it force companies in industries operating on different markets to rewrite their principles of communication and how much this process is managed by the customer.
ROLE MODEL: MANUELA TOTEVA
Interview in the special edition of Manager magazine "The woman is..." for female leaders in Bulgaria.
Manager Magazine, November 2018
BULGARIAN PR ASSOCIATION ELECTS CHAIRWOMAN
Communication Director, January 2017
The newly elected President of the Bulgarian PR Society is a communication professional with over 15 years’ experience in private sector and strategic planning. Key priorities during her presidency are launching a dialogue on the subject of the strategic role of the PR profession in the corporate structure and renewal of partnerships with international professional organizations.