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INTRO

Manuela Toteva has been in communications for seventeen years. During this period, she has managed several projects for international companies from various industries: software, metals, banking, retail, etc.


Graduated strategic communications program at the Chartered Institute of Public Relations (CIPR), London, and holds a Master's degree in Industrial Management from the University for Chemical Technology and Metallurgy in Sofia. At present, she is engaged with research in the field of digitization as a Ph.D. candidate in Effective Communications in the Online Environment.

Currently lecturing on communication management and digital marketing at the Sofia University "St. Kliment Ohridski" and Technical University - Ilmenau.

Member of Deutsche Public Relations Gesellschaft e. V.  (DPRG) and Heidelberg International Professional Women`s Forum (HIP).

Chair of Bulgarian Public Relations Association for 2017.

 
 

B2B PARTNERSHIPS THROUGH DIGITAL MARKETING

November 12, Sofia, Bulgaria

On the invitation of the Bulgarian Chamber of Commerce and Industry, I will be one of the speakers at a workshop on digital marketing in the b2b area at Sofia in November. The workshop with a practical focus, during which experienced marketers and communicators will introduce you to new marketing tools, applications and ways to use digital products. The purpose of the workshop is to help owners, marketing executives, brand managers, and assistants to create and manage their advertising and marketing campaigns more easily and effectively.

Find more here.  

PORTFOLIO OF WORK

Proven track of projects for the below-listed brands in the area of strategic communication; digital campaigns; employee engagement;
change management; corporate responsibility, relationship building, and fundraising; event management; media relations; crisis communications, etc.

SOFTWARE PRODUCTS

SAP 
Orak Engeneering

BANKING

Eurobank EFG

CHEMICALS

Aurubis
Ideal Standard - Vidima

RETAIL

METRO Cash&Carry
KFM (Karol-Fernandez Meat)

EDUCATION

Schiller International University
Apeiron Communication
Chartered Institute of Public Relations

MEDIA

AXN
HBO

NON-PROFIT

Heidelberg International Professional Women`s Forum
Bulgarian Chamber of Commerce and Industry
Bulgarian Public Relations Association

 

Manuela is a motivated, strong professional in the field of communications and has been always working enthusiastically and passionately, thus achieving great results in her work. Being always open and ready to share her knowledge in the area of Public Relations, she can be also a great lecturer to the young generations of students aiming to become future PR professionals.

Stefan Ionkov, Head of Commercial & Economic Affairs, Embassy of the Republic of Bulgaria in Germany

 

MEDIA

Press articles and academic publications

FUNCTIONS OF DIGITALISATION IN COMMUNICATION 4.0

Rhetoric and Communication. A Peer Reviewed Scientific Journal – ISSN 1314-4464

The article explores trends in measuring the effectiveness of digital campaigns of global corporate structures by evaluating current analytical tools. A definition of a digital campaign and the conditions under which it performs are proposed. The article is based on theoretical sources from the past decade.

COMMUNICATION 4.0 - EFFECTIVE DIGITALIZATION

Economy Magazine, January 2019

Why is the global corporate elite interested in topics such as "the importance of content marketing in the digital economy" and "how do we increase customer engagement and customer loyalty?" Isn't the big question more about the direction in which the business undergoes change, does it force companies in industries operating on different markets to rewrite their principles of communication and how much this process is managed by the customer.

ROLE MODEL: MANUELA TOTEVA

Interview in the special edition of Manager magazine "The woman is..." for female leaders in Bulgaria.

Manager Magazine, November 2018

BULGARIAN PR ASSOCIATION ELECTS CHAIRWOMAN

Communication Director, January 2017

The newly elected President of the Bulgarian PR Society is a communication professional with over 15 years’ experience in private sector and strategic planning. Key priorities during her presidency are launching a dialogue on the subject of the strategic role of the PR profession in the corporate structure and renewal of partnerships with international professional organizations.