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Effective tools of digital marketing in B2B organizations

In 2022 Dr. Toteva published her first book which aims to systematize, summarize, analyze, and appropriately present information on effective methods of digital marketing in an intercultural environment in the period 2017 - 2021, focusing on communication "business to business" in Bulgaria and Germany.

The publication provides a comprehensive review of modern theoretical understandings, and at the same time presents relevant practical illustrations, giving factual dimensions of the matter to confirm the scientific and applied value of the present work.

The text systematizes both an extensive set of current scientific publications in Bulgarian, German and English, and practical first-person experience from the eastern and western parts of the European Union, acquired as a result of the author's ability to collect empirical data in an international environment. from the Erasmus + program and own consulting projects.

Order online from the University Press House St. Kliment Ohridski here.

 

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Book premiere
27 March 2022, National Palace of Culture, Sofia, Bulgaria