Manuela Toteva has been in communications since 2002. During this period, she has managed several projects for international companies from various industries: software, metals, banking, retail, etc.


Graduated strategic communications program at the Chartered Institute of Public Relations (CIPR), London, and holds a Master's degree in Industrial Management from the University for Chemical Technology and Metallurgy in Sofia. At present, she is engaged with research in the field of digitization.

Currently lecturing on communication management and digital marketing at the Sofia University "St. Kliment Ohridski" and Technical University - Ilmenau.

Member of Union of Bulgarian Journalists, Deutsche Public Relations Gesellschaft e. V.  (DPRG) and Heidelberg International Professional Women`s Forum (HIP).

Chair of Bulgarian Public Relations Association for 2017.

 

STORYLINE

HIP WEBINAR: SKILL UP FOR THE FUTURE

April 25, 2020

Is your job at risk to disappear or drastically change in the next years due to Digitalization? 

With their experience in new technologies and new ways of working, as well as their spirit for continuous learning, Elaye MeydaniViviana Silva , Frederique Thiriet-Smith, and I introduced key facts about the Future of Work and guide the participants in the creation of your Reskilling and Upskilling roadmap. 

SCIENCE CONFERENCE "MEDIA AND COMMUNICATION"

December 3, 2019, Sofia

Extra milestone. My first paper presentation was at the science conference „Media and communication“earlier this week. I participated together with 30 other researchers and had the privilege to present the current findings of my Ph.D. study and to announce the next stages planned for 2020. Thank you for your support on the research design, Andreas Schwarz. Next year I will enter the most important phase – my fieldwork and compiling all data and results. A great journey worth it!

DIGITAL COMMUNICATIONS MODULE IN SOFIA UNIVERSITY

November 2019, Sofia

Acting for the future! Communication of science and inspiration - these are the keywords that describe the past days spent with students from the university with the richest history in my home country Bulgaria - Sofia University. Working at complete speed with the Communication Management students with whom we were engaged in communication strategy and digital content topics. Thank you for the full room, questions, curiosity, and creativity!

B2B PARTNERSHIPS THROUGH DIGITAL MARKETING

November 12, Sofia, Bulgaria

On the invitation of the Bulgarian Chamber of Commerce and Industry, I will be one of the speakers at a workshop on digital marketing in the b2b area at Sofia in November. The workshop with a practical focus, during which experienced marketers and communicators will introduce you to new marketing tools, applications and ways to use digital products. The purpose of the workshop is to help owners, marketing executives, brand managers, and assistants to create and manage their advertising and marketing campaigns more easily and effectively.

Find more here.  

INTERVIEW IN "THE WOMAN IS..." MAGAZINE

October 2019, Bulgaria

It was an honor for me at the request of the magazine for the second continuous year to be among 33 outstanding businesswomen, each of whom grows on accomplishments and draws new lines of success. In the interview this time we talk about the new generation of females in business, whether success is due to luck, how technology is changing the market and other exciting topics. Thanks to Ventsislav Savov for the invitation and good collaboration and to Julian Donov for the professional photos. Full interview here.

HIP CAROUSEL 2019: FEMALE LEADERSHIP

October 19, Heidelberg, Germany

The HIP Carousel is a one-day event held in English for and by professional women, where we come together to promote our businesses and boost our careers. Under the umbrella of the Frauenwirtschaftstage, it’s always a warm, fun, professional event that allows us to showcase the variety of talent in the region, gain new insight from talks and panel sessions, take part in workshops, learn from each other and forge new connections.

RUNNING AGAINST CANCER WITH HIP`S TEAM

July 5, Heidelberg, Germany

On July 5, 2019, it will be the eighth "NCT-Running Against Cancer" event. Everyone can participate, everyone can help. Three different routes are offered: round run, 10 km run, and half marathon. All donations will benefit innovative research projects at NCT. I will have the pleasure to join the event for a third year as part of the Heidelberg International Professional Women`s Forum. If you want to support HIP and the cause, please find more information here.

12TH CENTRAL AND EASTERN EUROPEAN COMMUNICATION AND MEDIA CONFERENCE

June 19 - 21, Sofia, Bulgaria

The conference is organised by the Faculty of Journalism and Mass Communication of the Sofia University "St. Kliment Ohridski". My presentation will be held on 21 June in the conference panel "Digital Impact on the Communication Landscape: Corporate Perspective" on the topic "Latest methods to measure the effectiveness of digital campaigns in the software industry".

LECTURING IN THE TECHNICAL UNIVERSITY IN ILMENAU

April - June 2019, Ilmenau, Germany

As part of my Erasmus+ Ph.D exchange I had the pleasure to give lectures in English at the Technical University in Ilmenau, Germany, to Bachelor students in the Media and Communication Faculty. The topic of the practical course was "Communication in the Era of Digital Transformation".

EUROPEAN COMMUNICATION CONVENTION 2017

March 22, 2017, Munich, Germany

The importance of social media is dramatically growing, even in the public relations industry.  With qualified software, it's simple to understand the major demographics and patterns of customer behavior. 
However, the more social media become important, the more professional communicators should know the different characteristics of the different tools and how they can be optimized.

 
Business Meeting

CORPORATE EXPERIENCE AND CONSULTANCY PROJECTS

SOFTWARE PRODUCTS

SAP 
Orak Engeneering

BANKING

Eurobank EFG

MILL PRODUCTS

Aurubis
Ideal Standard - Vidima

RETAIL

METRO Cash&Carry
KFM (Karol-Fernandez Meat)

EDUCATION

Schiller International University
Apeiron Communication
Chartered Institute of Public Relations

MEDIA

AXN
HBO

NON-PROFIT

Heidelberg International Professional Women`s Forum
Bulgarian Chamber of Commerce and Industry
Bulgarian Public Relations Association

 

Manuela is a motivated, strong professional in the field of communications and has been always working enthusiastically and passionately, thus achieving great results in her work. Being always open and ready to share her knowledge in the area of Public Relations, she can be also a great lecturer to the young generations of students aiming to become future PR professionals.

Stefan Ionkov, Head of Commercial & Economic Affairs, Embassy of the Republic of Bulgaria in Germany

 

PUBLICATIONS

TALK OF THE TOWN: THE ART OF EFFECTIVE COMMUNICATION

Vagabond magazine, February 2020

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FEMALE LEADERSHIP

Interview in the special edition of Manager magazine "The woman is..." for female leaders in Bulgaria.

Manager Magazine, November 2019

FUNCTIONS OF DIGITALISATION IN COMMUNICATION 4.0

Rhetoric and Communication. A Peer Reviewed Scientific Journal – ISSN 1314-4464

The article explores trends in measuring the effectiveness of digital campaigns of global corporate structures by evaluating current analytical tools. A definition of a digital campaign and the conditions under which it performs are proposed. The article is based on theoretical sources from the past decade.

COMMUNICATION 4.0 - EFFECTIVE DIGITALIZATION

Economy Magazine, January 2019

Why is the global corporate elite interested in topics such as "the importance of content marketing in the digital economy" and "how do we increase customer engagement and customer loyalty?" Isn't the big question more about the direction in which the business undergoes change, does it force companies in industries operating on different markets to rewrite their principles of communication and how much this process is managed by the customer.

ROLE MODEL: MANUELA TOTEVA

Manager Magazine, November 2018

Interview in the special edition of Manager magazine "The woman is..." for female leaders in Bulgaria.

BULGARIAN PR ASSOCIATION ELECTS CHAIRWOMAN

The newly elected President of the Bulgarian PR Society is a communication professional with over 15 years’ experience in private sector and strategic planning. Key priorities during her presidency are launching a dialogue on the subject of the strategic role of the PR profession in the corporate structure and renewal of partnerships with international professional organizations.

Communication Director, January 2017

 
 
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Freedom Challenge charity event, 2014
Business conference in Sofia, 2015
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Visit in Deutscher Bundestag, 2015
Charity cycling tour, 2014
Employee event, 2015
Visit of the President of Republic of Bulgaria in Aurubis plant in Pirdop, 2016
Meeting with high-school students, 2015
Bulgarian Donors Forum annual award ceremony, 2013
International PR conference in Munich, 2017
BAPRA Bright Awards ceremony, 2017
Lectures with international students in TU Ilmenau
Bulgaria On Air live interview, 2016
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Employee event, 2015