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News & Insights
Professional updates, academic activities, research, events, and perspectives on strategic communication and digital marketing.
Reviving Culinary Heritage with 75 Timeless Bulgarian and Croatian Recipes
On the eve of the holiday season, communications professional and author Dr. Manuela Toteva publishes “ Sweet and savory – 75 recipes from the kitchen of Nina Diklich” - collection honoring the rich culinary heritage of her grandmother, Nina Diklich. The book brings together 75 sweet and savory recipes from Bulgaria and Croatia, reflecting Nina’s unique family background. The publication captures authentic handwritten recipes preserved through generations, offering a warm bl
Manuela Toteva
Dec 7, 20251 min read
2025 Edelman Trust Barometer: how can companies address the new trust divide caused by grievances?
The 2025 Edelman Trust Barometer paints a sobering picture of a world gripped by a deepening crisis of trust.
Manuela Toteva
Mar 30, 20252 min read
The Evolution of PR: Key Takeaways from the ICCO Next Gen PR Report 2023-2024
The public relations (PR) industry is evolving at a rapid pace, and much of that change is driven by the aspirations, motivations, and...
Manuela Toteva
Oct 14, 20245 min read
How Network Organizational Forms are Transforming the Modern Workforce
Discover how e-lancers and network organizational forms are revolutionizing the modern workforce and driving flexibility.
Manuela Toteva
May 16, 20242 min read
Mastering the Art of SEO: A Comprehensive Guide
From enhancing visibility to driving organic traffic, mastering SEO techniques can significantly impact the success of any online venture.
Manuela Toteva
May 12, 20242 min read
The World's Most Fascinating Media and Communication Museums
In our digital age, where information is at our fingertips and communication transcends borders, the evolution of media and communication...
Manuela Toteva
Apr 26, 20243 min read
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