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Digital Hype Talks


2025 Edelman Trust Barometer: how can companies address the new trust divide caused by grievances?
The 2025 Edelman Trust Barometer paints a sobering picture of a world gripped by a deepening crisis of trust.

Manuela Toteva
6 days ago2 min read


The Evolution of PR: Key Takeaways from the ICCO Next Gen PR Report 2023-2024
The public relations (PR) industry is evolving at a rapid pace, and much of that change is driven by the aspirations, motivations, and...

Manuela Toteva
Oct 14, 20245 min read


The World's Most Fascinating Media and Communication Museums
In our digital age, where information is at our fingertips and communication transcends borders, the evolution of media and communication...

Manuela Toteva
Apr 26, 20243 min read


From Cover to Cover: A World Book Day Reading Challenge
Through these insightful and thought-provoking publications, I'll delve into cutting-edge developments in AI.
Manuela Toteva
Apr 23, 20235 min read


5 big data storytelling tools to explore in 2023
To help you tell your data-driven stories, here are the top five data storytelling tools.
Manuela Toteva
Mar 13, 20232 min read


Higher Education and AI explained by ChatGTP
As AI becomes more integrated into our daily lives, it may play a more significant role in facilitating communication and enabling new ways
Manuela Toteva
Feb 5, 20233 min read


Diving into the Metaverse? What Analysts Think
The definition of metaverse originated in the science fiction novel "Snow Disaster", first published in 1992 by American novelist Neil...
Manuela Toteva
Jul 24, 202211 min read


The impact of digital technologies on the development of marketing communications
Modern society is building a new way of communicating between billions of its representatives, and at the same time is empathetic to the...
Manuela Toteva
May 1, 20224 min read


The Changing Role of the Communications Manager
Digital technologies are affecting industry and business, and changing the way products and services are delivered and monetized. Today,...
Manuela Toteva
Jul 2, 20213 min read


Recruitment Marketing: The New Era of Corporate Social Responsibility
Highlights of my presentation at #HROutoftheBoxStrategies conference One of the most famous and influential thinkers and writers on the...
Manuela Toteva
Apr 25, 20212 min read


21 atomized PR tools using Artificial Intelligence
AI is enabling people to approach creative endeavors in a way that resembles math, blurring the line between art and science
Manuela Toteva
Mar 23, 20216 min read
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