Recruitment Marketing: The New Era of Corporate Social Responsibility

Highlights of my presentation at #HROutoftheBoxStrategies conference


One of the most famous and influential thinkers and writers on the theory and practice of management, the great Peter Drucker, whom we all know, says in his typical thoughtful style:

THE 21st CENTURY WILL BE THE CENTURY OF THE SOCIAL ORGANIZATIONS. THE MORE THE ECONOMY, MONEY, AND INFORMATION GLOBALIZE, THE GREATER THE IMPORTANCE OF SOCIETY“ ERDRUCKERPETER DRUCKER

What is the traditional meaning of "corporate social responsibility" in our country and around the world? Many of us work for large international corporations, small or medium-sized companies, non-governmental organizations, institutions that I sure recognize the concept and apply it internally to members of their teams, as well as externally - to stakeholders and society.


Social responsibility - this is an element of corporate culture, which requires the fulfillment of voluntary commitments by companies, in which personal gain and private corporate interests recede into the background and a new vision of corporate values ​​is established.


When it comes to CSR in Bulgaria, we can rather say that this is a relatively new concept from the late 90s of the last century, which has a rapid development and significant achievements.



Since 2008, I have organized and participated in many different causes, with the participation of volunteer staff aimed at nature conservation, support for education, healthy lifestyles, sports, culture, and the promotion of professional women.


Attracting the right talent is a top global priority in today`s uncertain times

“How you create a strong, candidate-friendly employer brand?”

The perception of your company as an employer by past, current, and potential employees — matters more than ever, especially in building and maintaining business relationships.

“Do you need to examine and reevaluate your current recruiting tools?”

Embracing technology in recruiting, and treating candidates as customers and potential ambassadors can be a big benefit for the business.

“Is a happy workforce key company priority?”

Threat employees like they make a difference and provide emotional benefits.


Systematic, business-led approach to inclusion. Bold steps

· Increase diverse representation in leadership and critical roles

· Strengthen leadership and accountability for delivering on I&D goals

· Enable equality of opportunity through fairness and transparency

· Promote openness, tackling bias and discrimination




Promote employee safety and well-being by learning new ways to collaborate and keep business


  • Actively promote open roles with the flexibility to work from home in today`s uncertain environment.

At CommBank it’s about the quality of your output rather than face time in the office.

Soraya Alali, General Manager, Digital and Customer Experience

Check Commonwealth Bank example

  • Make the virtual career information sessions attractive by using the right platform. Explore more

  • Virtual recruitment to keep candidates and employees safe.

Learn how to register to watch the conference on-demand content here.


Relevant sources:

Photo credits:

—PETER DRUCKER

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