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News & Insights
Professional updates, academic activities, research, events, and perspectives on strategic communication and digital marketing.


Recruitment Marketing: The New Era of Corporate Social Responsibility
Highlights of my presentation at #HROutoftheBoxStrategies conference One of the most famous and influential thinkers and writers on the...

Manuela Toteva
Apr 25, 20212 min read


5 Tips to Manage Small Talk During a Pandemic
Small talk may never recover from the rift that was caused by the pandemic. Chit-chat, on the brink of extinction, is now looking at the...

Bee Baumann
Mar 25, 20214 min read


5 lessons from my first year working from home
Different emotions arise in my mind when I recall March 12, 2020. The first e-mail from the management, which declares that working from...

Manuela Toteva
Mar 25, 20212 min read


Have it Your Way: Communicating Across Cultures in Germany
Schnitzel is a veal cutlet that has been pounded paper-thin. It's the size of a small country and easily extends over the border of the...

Bee Baumann
Mar 25, 20214 min read


Your voice into the conversation with Clubhouse
In 2006 I first discovered Facebook and LinkedIn, in years when we relied on telephone communication, ICQ, or mostly personal...

Manuela Toteva
Mar 24, 20212 min read


21 atomized PR tools using Artificial Intelligence
AI is enabling people to approach creative endeavors in a way that resembles math, blurring the line between art and science

Manuela Toteva
Mar 23, 20216 min read
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