News & Insights

Professional updates, academic activities, research, events, and perspectives on strategic communication and digital marketing.

Diving into the Metaverse? What Analysts Think

The definition of metaverse originated in the science fiction novel "Snow Disaster", first published in 1992 by American novelist Neil...

Jul 24, 202211 min read

The largest marketing event this year in Germany, and probably in Europe OMR 2022 took place on May 17 and 18 at the Hamburg Trade...

May 20, 20222 min read