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News & Insights
Professional updates, academic activities, research, events, and perspectives on strategic communication and digital marketing.
Higher Education and AI explained by ChatGTP
As AI becomes more integrated into our daily lives, it may play a more significant role in facilitating communication and enabling new ways
Manuela Toteva
Feb 5, 20233 min read
Education is the right way to positive change in society (book review)
Mark Whitt's new book "When In Doubt, Make Applesauce! Core Habits of the Masterful Public Relations Professional" grabs with a sincere...
Manuela Toteva
Nov 28, 20221 min read
Diving into the Metaverse? What Analysts Think
The definition of metaverse originated in the science fiction novel "Snow Disaster", first published in 1992 by American novelist Neil...
Manuela Toteva
Jul 24, 202211 min read
Why OMR 2022 blew up the social media - key takeaways
The largest marketing event this year in Germany, and probably in Europe OMR 2022 took place on May 17 and 18 at the Hamburg Trade...
Manuela Toteva
May 20, 20222 min read
The impact of digital technologies on the development of marketing communications
Modern society is building a new way of communicating between billions of its representatives, and at the same time is empathetic to the...
Manuela Toteva
May 1, 20224 min read
The Changing Role of the Communications Manager
Digital technologies are affecting industry and business, and changing the way products and services are delivered and monetized. Today,...
Manuela Toteva
Jul 2, 20213 min read
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